Tag Archives: Social Media

Let’s Rewire Rewards Systems

 

Technology Heart (1 color)

During a recent Twitter Chat with my MSLOC Community and other thought leaders from around the world, a question arose about the necessity of anchoring an Enterprise 2.0 system around a burning platform or a sense of urgency in order to engage employees. I struggled with this concept given how socially connected on social media platforms we are outside of the workplace when no burning platforms exist. We do not post photos to Instagram to solve big problems but rather for the sense of community, the creative outlet and also, selfishly, for recognition from our individual networks.  Small, attainable and ongoing reinforcements are influential drivers in our daily lives.    

We count the number of likes we receive on Facebook, track our Klout scores and revel in high Twitter traffic. So what are these technologies validating? Our worth? Our popularity? Our photography skills?  I think this question is actually irrelevant. What is important is that these technologies create constant personal small wins that reiterate an individual’s importance –  and this is something that millions of people find wildly addictive.  

Recent developments show how far we will go in our plugged in society to receive this  validation for a small win, myself included.  Wearable fitness devices like Fitbit or the Nike Fuel band have built their model on our innate drive for personal success by having owners set a daily goal or limit to meet.  I have friends who will engage in what seemingly looks like completely irrational behaviors (stepping away from drinks on a Friday night to get a couple laps walking around the block in) in order to meet their daily goal. So how can these reinforcements be introduced into the workplace? And is it necessarily a good thing?

With gamification methods integrated into organizations’ enterprise systems, employees can be motivated to make goals and maintain productivity. Gamification provides meaning to the meaningless, enabling employees to adapt an alternative perspective of their work. An unbearable task can now be reframed as part of a game rather than a waste of time. Employees don’t have to rely on their superiors for positive feedback, but instead can receive it directly from the game, thus making employees more willing to engage.  

However, at the core of this question is a bigger issue.  What has happened to leadership teams that make employees feel deprived of recognition?  Enterprise 2.0 is a great mechanism for increasing engagement and connectivity among employees but it should not be used as a substitute for the relationships they have with their managers.  In our plugged in society, we need to pay more attention to the heart (of the issue and of one’s employees) and operate Enterprise 2.0 first and foremost under a Human to Human system. 

Discovering the link between your internet connection and your emotional connection

Mead 2

I have a picture framing the famous Margaret Mead quote “Never doubt that a small group of thoughtful, committed citizens can change the world . . . Indeed it’s the only thing that ever has” hanging in my apartment. This quote serves as a constant reminder of the influence each individual holds in shaping their environments. When we think of how movements have historically evolved over time, the enormous amount of energy dedicated to creating results is all too clear. Martin Luther King, being an obvious (and relevant) example, faced an undertaking that ultimately cost him his life. The process of collaboration and influence in our society can be extremely daunting as one contemplates the countless hierarchies, rules, resource planning, emotional energy and other implications that make action so difficult.  However, the first and foremost problem in inspiring action is finding the support, the first follower, the human support base, to even attempt to do so.

If you watch this video, you will see the transformation that takes place from one individual expressing himself (literally and physically) to recruiting his first follower to establishing a small social movement. What you will notice is that so much of this process is physical. It’s emotional. It spreads because of place and presence and face-to-face interaction. The leader and his followers have created an environment that is contagious, a space that is hard not to engage with.

It is fairly easy to identify the point in this video where this event almost instantly transforms from a couple of dance enthusiasts to a full out dance party (social movement).  Malcom Gladwell calls this the Tipping Point, or the critical turning point, “the moment of critical mass, the threshold, the boiling point” wherein an idea, behavior, product or message effectively goes viral.  Gladwell even reiterates Mead’s message, “There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”

So how easy is it to find these exceptional individuals across technology channels? And furthermore . . . how do we begin to trust them without a shared physical space and face-to-face interaction to build off of?

At first, finding and connecting with people  across technology channels doesn’t seem to be so daunting. After all, we all have hundreds of Twitter, LinkedIn and Facebook connections that we interact with almost daily. In addition, there are online communities of practice for just about every hobby or interest imaginable.  However, what leads to the identification of an “exceptional” leader and the dedicated support or buy in from others – and ultimately real time team collaboration?  John Seely Brown and Paul Duguid comment on the complexity of identity and recognition in social environments. “Learning, in all, involves acquiring identities that reflect both how a learner sees the world and how the world sees the learner.” In other words, you are only a leader if other people decide to recognize you as one.

So how does this process take place?  Where is the emotion? How do individuals establish interpersonal relationships of trust through a computer screen?

My Creating and Sharing Knowledge course this term tasks me with diving deep into a specific element of knowledge management of my choosing to explore and blog about in depth throughout the term (which I will be conducting here over the next couple of weeks).  My curiosity lies in this concept of buy-in, or what triggers individuals to first of all participate in foreign technological communities (Twitter chats, discussion forums, Personal Learning Networks, corporate intranets) and more importantly, what fosters individuals to act on these experiences to develop actual professional and personal relationships? Specifically:

  • What is the tipping point that drives not just participation but also ongoing collaboration?

  • Are there specific technological environments that foster increased engagement  between a small group of individuals who share a passion to take the leap towards real time collaboration in a start-up?

  • What transforms a divided corporate culture into one that reaches out through technology to connect, share best practices and knowledge and invest in fellow employees?

  • How do individuals develop trust over technological platforms?

  • What causes two people to fall in love over an exchange of written messages having never interacted face-to-face?

In effect, what factors lead to the humanization of these technology portals?  More to come!